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staining the sacred cow

13/8/2013

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It has been exactly 10 years since I first attended the Iowa State Fair. It has been 7 years since I last attended. I am still adamantly in love with the ISF to a fault. Ten years ago the film crew I worked with spent hot, sweaty august days lugging cameras into refrigerated rooms filled with molding butter and accompanying Norma Duffy Lyons to her daily lunch of state fair Chinese food. We spend the nights sipping Stroh’s beer around a campfire and listening the The Hawk radio station 97.3. And by the end of the summer we had over 40 hours of tape (which, as far as I know is still unlogged and unedited). I joined this crew because I had loved the Buttercow in Illinois as a child, but by August 20, 2003 I was a true believer in the Buttercow of Iowa.

So you can imagine my horror when I learned yesterday that an animal welfare group poured red paint on the Buttercow in protest (read the story via NPR). 

Picture
USAToday photo

I was at a baseball game with my parents when I received word via email on my phone. “Oh no!” I gasped, and my mother thought I had read that a friend was in some sort of trouble. I told her the news and my honest first commentary was “don’t they know they reuse the butter for four years?”

I think it’s important to contextualize my comments here and note that at the time of documentary making, I had been vegetarian for seven years. I was never vegan for more than a month (yogurt! goat cheese! honey! beautiful leather frye boots!), but I made it a full twelve years of vegetarianism before giving up during fieldwork in Bolivia. I now quite enjoy fried chicken, pork chicharones, cuy (roasted guinea pig), and anticuchos (grilled beef heart), among many other forms of meat. But I also still truly believe that vegetarianism is far more environmentally friendly and sustainable than regular meat-eating. That said, I ultimately recognize that one’s ability and desire to eat meat or not are substantially culturally influenced. Things like purchasing power, national location, regional location, local location, racial identity, gender, religion, subcultural affiliation or identification, and who knows what else profoundly structure not only what we perceive as desirable food but also what we are physically able to eat.

So my reaction is more complicated than it may appear. Though I don’t generally condone destructive practices as protest, I also don’t wholly disagree with the protestors’ intentions. Helping to thaw 600 pounds of overly cooled butter by running my hands through it may have improved it’s consistency for sculpting but also made me shun the stuff for more than a month. There is something foul and inedible about massive amounts of dairy product. But in the end, with my apologies to anti-speciesist friends, I have to conclude that the protestors’ actions were misguided. 

Picture
the original film crew

Back in 2007 I argued that the Buttercow was a symbol of citizenship in the sense that in it’s iconicity it represented pride and intimate knowledge, moving beyond citizenship as simply claims to rights and responsibilities. I returned to this argument when writing for the Food Culture Index blog, suggesting that Minnesota Dairy Princess Katie Miron connects butter art to Midwestern values using words like “hard work,” “dedication,” “wholesome,” and “nutritious.” Butter art for her is a way to both reinscribe these values within the community, and communicate the values to outsiders. Like the colonial map, it demarcates “us” from “them,” and acts as a logo, and becomes a “pure sign” or emblem for a certain kind of community affiliation.

And, like all icons, the Buttercow adapts to symbolize prevailing social issues and political perspectives. What was once a symbol of progress, now has come to be a nostalgic representation of a disappearing way of life. As family farms disappear and Concentrated Animal Feeding Operations replace them, the Buttercow stands as a testament to the value placed on farmers who practice true animal husbandry and forms of agriculture that stand in opposition to the CFO’s that have become so ubiquitous. The 600 pounds of butter used in Illinois’s Buttercow comes from Prairie Farms, which is a farmer owned cooperative whose cows are free range and 100% hormone free. Put simply, to it's supporters, the Buttercow is a symbol of family farmers who intimately know and care for their animals, and is seen as oppositional to the forms of industrialized agriculture that exploit animals to their breaking point before discarding them.

Of course, many animal liberation groups see no distinction between large scale animal exploitation and that which is family owned. But that is precisely my point. In ignoring or misunderstanding the distinction, I believe such protestors are alienating those who could be powerful allies. And besides, pouring red paint on the butter only means that instead of reusing it next year, they’ll have to get a brand new 600 pound batch.


see my writing at food culture index or hit the "butter" tag to the right to see my earlier fieldnotes
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