A lot of my friends in North America were rooting for Brazil in the World Cup. As a newly adopted Chilena, it annoyed me a bit. But I also never had anything against Brazil, except that they are far from an underdog, and I generally root for teams like Ghana and Costa Rica. I think for anthropologists in particular Brazil is the land of Nancy Scheper-Hughes’s Death Without Weeping, and Donna Goldstein’s “Interracial” Sex and Racial Democracy: Twin Concepts? Though we know a true post-racial state doesn’t exist, Brazil captures our imaginations: beautiful beaches, beautiful people who at least marginally have attempted to overcome the institutionalized forms of racism we in the northern half of America are still struggling with. It is developed enough to be enticing, yet still retains a sense of chaotic charms that makes it seem like a place that is ethnographically enticing. For non-anthropologists from North America, it’s all about beaches, brothels, carnival, samba, and futball*.

An anthropologist friend commented on the Brazil v The Netherlands game for third place via Facebook: “Why is everybody hating on Brazil so bad? A colonizing nation kicked a neo-colonized nation's ass. And got most of Latin America, aka the neo-colonized neighbors, to cheer about this. Helloooo, false consciousness????”

This confusion I think is reasonable and common for people in North America. And I am no expert on futball fandom in South America, but I’ve now seen two separate World Cup cycles from this half of America (one from Lima, Peru and one from here in Northern Chile) Being an anthropologist, I’ve noted certain things. Also, I’m going on three years around these parts and I know some things about international relations. So here goes…

First, at least in the Andes, Brazil retains it’s “far away paradise” image. People with money go to Rio for vacation, spend their time on the beach, eating tasty things, staring at hot people, dancing Samba, possibly partying at Carnival, and maybe even going to a brothel. For others who are not as well off, it is a mystical land that is close enough to dream about but not quite reach (at least for now).

Yet, part of that partially obtainable dream is Brazil’s economy. Brazil’s economy ranks seventh in the world by both Gross Domestic Product and by Purchasing Power Parity. They fall behind the United States, China, Japan, Germany, France, and the United Kingdom. The next Latin American country on the (GDP) list is Mexico, which ranks 14th, and the next South American country is Argentina which ranks 26 (and then Chile at 36). In essence, for my friends in Northen Chile, Brazil might as well be Miami—in fact Chileans don’t even need a visa to enter the US). For others, like Bolivians, Brazil may technically be far easier to enter than the United States, but exchange rates are so unfavorable to the boliviano that it would be difficult for a middle class family to afford vacationing there. Essentially, Brazil is closer, but their economic position is much closer to North America and Europe than their South American neighbors. 

But even if we believe Lukács that all relations are structured by the condition of capitalism (and I’ll leave that up to you to decide), these relations run much deeper than simple exchange rates. Brazil for reasons economic and otherwise often has an excellent national team. This is partially why North Americans even notice that they exist. When’s the last time any North American tuned into a Bolivian game? Or can even find Bolivia on a map for that matter? But the fact that Brazil consistently fields a good team means they get international attention. These economic and futball success factors are indeed a large part of why Brazil was chosen to host the World Cup.

But this futball success also means that they usually beat their neighbors at the game that is most important to most fans. Chile, in particular, has been eliminated from the World Cup by Brazil in 2014, 2010, 1998, and 1962. That is every single time they have ever made it out of the group stage. Just (literally) bringing the Brazilian team to it’s knees this time around was a source of national pride. Brazil has also won 4 of the last 6 Copa America championships. In high school sports, they would be the fancy private school that hires university coaches and always makes it to the State Final.

I think it’s also worth mentioning that this phenomenon extends to Argentina as well. Though unstable, their economy (currently ranked 26th in GDP) is still above Chile’s and Peru’s, and certainly Bolivia’s. Two Chilean friends who recently traveled to Buenos Aires for vacation recounted to me how their expectations of destitution and poverty were entirely blown away. “The people are still partying. And the drinks weren’t that cheap!” they told me.

Again, similar to Brazil, Argentina is a futball powerhouse. They have qualified in every World Cup for the last 40 years, and only once have not made it out of the group stage. They have played in the final game in four of the last 10 Copa America tournaments. They are also home to the most visible and recognizable South American futball club, the Boca Jrs. And they have Messi (who is often considered arrogant and dismissive of fans). In fact, one Bolivian fan told me “The Argentinos are individualistic. They don’t work as a team, but try to be the star like Messi, the worst arrogant one.” Again, we’re talking private school here.

But possibly more importantly, Argentina is a “natural rival” of Chile (and Brazil too). They have had territory disputes. And according to at least one Chilean, “they laughed at our loss [to Brazil].” A Bolivian woman reflected general South American stereotypes of the country: “Argentines are snooty. They think they’re gods. Go ahead and cry Argentinos!” These feelings are obviously not homogenous. One miner who watched the game while at work told me that bets among coworkers were even for Germany and for Argentina. And there are plenty of fans who think that “If you’re from South America you should always support our neighboring country, just as Europeans support Germany. It’s a shame.” But the point here is that while people may have personal reasons to support Argentina or Brazil, or may feel a sense of South American unity, there are also many structural reasons South Americans do not support these teams. 

In relation to my friend’s Facebook question, I think it’s important to realize that while colonialism certainly shaped the form of today’s nation-states and alliances to a great extent, this is not the full story. Just as assumptions that South Americans were less civilized than their European colonizers, it would be incredibly Eurocentric to believe that some sense of historical unity against Europe would trump the present day tensions between South American citizens. History is important to them, but so are their  present relationships to their material conditions of existence. From a global perspective, South America might not be the most sought after school district, but there are still a few kids who always have the latest Air Jordans.

 *Yes, I know this is more commonly spelled football, fútbol, or soccer. But a Spanish-speaking friend recently misspelled the word this way, and I think it's useful for North American Spanglish speakers like myself, who need to avoid confusion with "American Football" and not alienate non-North-Americans (or Aussies or Kiwis) who might not be keen on the word soccer. So there you have it. Spread the word!

See my other blogs on the World Cup:
The World Cup on Social Media Worldwide
Seeing Red: Watching the World Cup in Northern Chile
Part of the Red Sea: Watching the World Cup in Northern Chile
Tears for the Red Sea: Watching Chile Lose in the World Cup

Goldstein, Donna
1999  “Interracial” Sex and Racial Democracy in Brazil: Twin Concepts? American Anthropologist 101(3):563-578.

 Scheper-Hughes, Nancy1992  Death Without Weeping : the Violence of Everyday Life in Brazil. Berkeley: University of California Press.

I wrote recently about the ways Chileans were watching and reacting to their team in the World Cup (both here and here). Essentially I described the way their behaviors, both on the street and on social networking sites violated the norms I have observed for nine months. While people are often ambivalent about citizenship—including both politics and belonging (see various definitions of “citizenship” including Goldberg 2002:271, Hansen and Stepputat 2006:296, Moodie 2006, Ong 2004, Richardson 1998, Stychin 1998)—when it comes to the national fútbol team, people very visually support them, decorating their homes, donning red clothing or Chilean flags, and posting wildly on Facebook, even the people who usually post very little content online.

Yet, a winning national team can easily produce such a response. The 2014 Olympics, in which the Chileans fielded only two athletes—both skiers—provide an excellent counter example. Coverage of the games was hard to find, even on the nightly news, and I didn’t know a single person who knew when the Olympic games were scheduled, let alone planned to watch. On the other hand, the national fútbol team was impossible to ignore. The supermarkets and home improvement store were covered in promotional products. Corner tiendas were suddenly filled with flag themed hats, banners, and noisemakers, and on game day, at least half of the people I passed on the street were clad in red, after the team’s uniforms. Facebook was filled with funny memes relating to the team before the game, during play with nervous statements and goal celebrations, and after with photos of people celebrating in the street. There was clearly excitement about the team’s chances. Excitement over the World Cup was not at all about being part of a world event, but was an expression of national pride and focused on the Marea Roja’s potential to come out on top.

So, then, I wondered what would happen when the team lost. I hoped, of course, that wouldn’t actually happen. That they would fulfill that potential and defeat every opponent they encountered. Unfortunately, last Saturday in a nail-biting game against Brazil, in which the home team was literally brought to their knees, the Chilean team lost. As the game ended with Gary Medel crying on screen, I expected complaints from fans. Perhaps they would blame the referees. Perhaps particular Brazilian players would be singled out for exaggerated trips or other unfair play. Maybe the coach, Jorge Sampaoli would be chastised. Or possibly, even, certain Chilean players would be blamed for mistakes.

But what I found was a great outpouring of pride. “They left everything on the field,” countless memes proclaimed. Other variations included 

“Proud to be Chilean”

“They gave everything. Thank you men. Chile is grand!”

“Thanks Chilean [team] for leaving Chileans with a proud name.”

“We lost but I’m happy about the last match. Chile gave everything that they could. They beat Australia, the put the fear in Holland, they put Spain on the airplane home, and they had Brazil on their knees. I love you Chile. Conchatumareeeeee”

Gary Medel, who cried, was hailed as a “great great warrior.” Though I expected the typically machista northern Chileans would poke fun at his emotional outpouring, I saw no joking about him crying. Plenty of memes included pictures of his face distorted and moist with tears, but the accompanying texts were ones of pride. He posted one such picture on his own Facebook page with the text “The tears are for all of you.” This photo was shared without negative comment by six of my Facebook friends. One popular meme even depicted him with the presidential sash. Another photo shared by a neighbor depicted the whole team walking off the field with Medel shedding tears in the center. “Seeing this photo gives me great pain. Chile is grand!”

Drawing on Bernett (1966) and Riordan (1977), Joseph Alter observes that athletes are often “made into a symbol who unambiguously stands for his or her country” (1994:557) in a way that is divorced from Politics with a capital P and works at the popular political level (Rowe 1999). Athletes easily become national icons because they occupy the position of fantasy figures and are divorced from the economic infrastructure (Alter 1994). Sports can ideologically reach communities in ways that politicians and government agencies cannot (Levermore 2008:184). Cho calls the “nationalist sentiment or ideology” created and perpetuated through sport, “sporting nationalism,” and suggests that unlike hegemonic forms of nationalism such as government propaganda, this form fosters “an emotional, expressive attachment…[which] often elicits voluntary patriotism” (2009:349). Gary Medel indeed is an excellent example of the ways an athlete may become even more iconic in their moments of defeat, when their emotions both reflect those of their fans, and are reproduced on television and social media in a way that I would describe as simulacramous (see Deleuze and Guattari 1987—and yes, I did just invent the world “simulacra-mous”).

Northern Chileans still maintain that they are forgotten by national politics and leaders. Their “national pride” is not one of blind adherence to national logics, agendas, or belonging. Rather the underdog status of the Marea Roja worked in parallel with Hospiceños underdog status within the nation. Just as they proclaimed during the recent earthquake that “Hospicio is Chile too,” with the national team’s successes and even close loss, it was as if they claimed “Chile is a formidable fútbol nation too!”

Here is  a slide show of the "best" memes about Chile's performance in the World Cup

See my other blogs on the World Cup:
The World Cup on Social Media Worldwide
Seeing Red: Watching the World Cup in Northern Chile
Part of the Red Sea: Watching the World Cup in Northern Chile
Where is the South American Futball Unity?


Alter, Joseph
1994 Somatic Nationalism: Indian Wrestling and Militant Hinduism. Modern Asian Studies 28(3):557-588.

Bernett, H.
1966 Nationalsozalistische Leibserziehung Schorndorf bei Stuttgart: Verlag Karl Hofmann.

Cho, Younghan
2009 Unfolding Sporting Nationalism in South Korean Media Representations of the 1968, 1984 and 2000 Olympics. Media, Culture, and Society 31(3): 347–364.

Deleuze, Gilles, and Felix Guattari
1987  A Thousand Plateaus: Capitalism and Schizophrenia. Brian Massumi, trans. Minneapolis: University of Minnesota Press.Dibbits 1986

Goldberg, David Theo
2002  The Racial State. Malden: Blackwell Publishers.

Hansen, Thomas Blom and Finn Stepputat
2006  Sovereignty Revisited.  Annual Review of Anthropology 35:295-315.

Levermore, R.
2004  Sport’s Role in Constructing the “Inter-state” Worldview.  In Sport and International Relations: An Emerging Relationship. R. Levermore and A. Budd, eds. pp. 16–30 London and New York: Routledge.

Moodie, Ellen
2005  Microbus Crashes and Coca-Cola Cash: The Value of Death in “Free-Market” El Salvador. American Ethnologist 33(1):63-80.

Ong, Aihwa
2004  Cultural Citizenship as Subject Making: Immigrants Negotiate Racial and Cultural Boundaries in the United States. In Life in America: Identity and Everyday Experience. Lee D. Baker, ed. Pp.156-178. Malden, CT:Blackwell.

Richardson, Diane
1998  Sexuality and Citizenship. Sociology 32:83-100.

Riordan, J.
1977  Sport and Soviet Society. Cambridge: Cambridge University Press.

Rowe, David
1999  Sport, Culture, and the Media: The Unruly Trinity. Buckingham: Open Univeristy Press.

Stychin, Carl Frederick
1998 A Nation By Rights: National Cultures, Sexual Identity Politics, and the Discourse of Rights. Philadelphia: Temple University Press.