FOLLOW ME HERE
nell haynes
  • home
  • publications
  • projects
  • fieldnotes
  • teaching
  • contact
  • espaƱol

the accumulation of difference

6/12/2011

0 Comments

 
Titanes del Ring events are some of the most popular tourist attractions in La Paz, but tourism in Bolivia is not a big business compared to many surrounding nations. Bolivia garners roughly 300,000 tourists per year, while neighboring Perú attracts more than two million. So Bolivia tends to retain a sense of being somewhat “undiscovered” for many travelers. In fact, one day when I asked some Ekko hostel bar workers [some of whom I have discussed previously] how much of the “Gringo Trail” they had been through, Dr. Joe declared “Bolivia’s the best. No one even knows where Bolivia is!” [Indeed, the wikipedia entry I linked here doesn't even include La Paz on its list of Gringo Trail "highlights."]

The Andean Secrets advertisements and the Cholitas Luchadoras themselves appeal to travelers’ sense of adventure, inviting them to experience something “crazy” and unpredictable; something unknown at home. Many backpackers related that other young tourists had told them that there would be fireworks, “midget tossing,” and “women on women action” as part of the show. These comments, along with those suggesting the show might be “brutal,” “disturbingly real,” or “crazy” suggest that some travelers hope for something understandable, yet beyond the bounds of what can be found in travel locations closer to home. 

Picture
This desire for adventure became strikingly apparent to me on a bus ride in 2009, when I heard a group of Dutch young men recommend a specific tour guide to some women who were leaving La Paz for the Peruvian Amazon the next day. The men, who had just come from the Amazon, suggested that the women ask for their previous tour guide because “He’s the best. He’s crazy.” They then recounted stories of him throwing a piranha at his wards and picking up pythons. I also heard tourists boarding a bus to a wrestling match joke about combining Peruvian and Bolivian “cultural” experiences; they envisioned holding a rave at Machu Picchu that featured midget wrestling and strobe lights. 

Not surprisingly, by far the most popular tourist attraction in La Paz was riding a bike down “death road” [which I have written on briefly, before]. Officially known as Yungas [Jungle] Road, this 38-mile road leads from La Paz to the city of Coroico. It was built as a single lane width gravel road in the nineteen-thirties, and includes some overhangs of 1800 feet with no guardrails. It is estimated that between two hundred and three hundred vehicles have plummeted off the road, leading the Inter American Development Bank to bestow on it the title of World’s Most Dangerous Road. Particularly hazardous portions of the road were closed in 2006, leaving it open to biking tours. Despite the fact that about 20 cyclists have died on the road since 1998, it remains popular because of the amazing scenery it provides, and the simple sentiment that “you can’t find this anywhere else.” 

There was a seeming refusal on the travelers’ parts to believe that the death road was truly dangerous, despite the fact that several people per month were sent to the hospital after minor falls, and one woman even died while biking during my time in La Paz. Cater argues that “the prime motivation for the practice of adventure is thrill and excitement.” Beck further suggests that even though adventure experiences are understood within a discourse of risk, tourists that engage in them have no desire to actually be harmed. Instead, it is the unpredictability of the experience that attracts them. As one German woman proclaimed on facebook, “Today I survived the World’s Most Dangerous Road. Just like 50 other people every day.” Much like exotic animals, crazy tour guides, and death-defying bike rides, “cholitas” wrestling fulfills the need for an epic and hazardous journey into the unknown exotic continent of South America and legendary stories to tell other backpackers and friends at home, upon return.

Picture
Yes, even the vindaloo in La Paz is something that must be "survived."

Cholita wrestling is quite obviously a scripted spectacle and further, clearly resembles the exhibition wrestling of the United States most travelers have seen numerous times on television. No matter what travelers expect on the bus ride, once the show starts they discover “its far too WWF” to be unknown. So while tourists are often motivated by a desire for unknown experiences, something more nuanced motivates travelers to see the Cholitas Luchadoras events. The Andean Secrets flyer in fact clearly depicts an audience made up of gringos and gringas, with piercings, brightly colored hair and sunglasses. 

Picture
In this case, “the unknown” creates a focus primarily on difference as something to be accumulated. Whether situated in natural landscape formations or in the local people, difference is there to be collected in the form of stories and pictures, primarily shared with friends at home through facebook posts and compared with other travelers when flipping through previous pictures on their digital cameras in the hostel bar. 

I concur with Adler’s assertion that travel is a “performed art” which includes the anticipation and daydreaming that precede the journey as well as reflection during and after the journey. Molz points out that these performances include the consumption of symbolic items that allow travelers to perform and recognize each other as legitimate. Indeed, while tourism may expose travelers to “traditional” cultural practices, their consumption behaviors are motivated by the desire to possess a symbol of those cultural practices. And while an ugly llama sweater may be requisite attire in the Ekko bar, consumption also includes the accumulation of non-commodified symbols, such as photographs or the identification bracelets from hostels that many travelers collect on their wrists. The photographs, including those of the Cholitas Luchadoras, function as a friendly competition of evidencing the strange, unusual, exotic, and “risky” things travelers have seen on their trips. 

Picture
A former Ekko bar employee shows off his hostel bracelets in his photo of Machu Picchu

Adler, Judith
1989 Travel as Performed Art. American Journal of Sociology, 94:1366-1391.

Beck, Ulrich
1992  Risk Society: Towards a New Modernity. Thousand Oaks, CA: Sage.

Cater, Carl I.
2006  Playing with risk? participant perceptions of risk and management implications in adventure tourism. Tourism Management 27(2):317-325.

Molz, Jennie Germann
2006  Cosmopolitan Bodies: Fit to Travel and Traveling to Fit. Body Society 12:1-21.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.


    themes

    All
    Aesthetics
    Authenticity
    Body
    Bolivia
    Chile
    Chola
    Class
    Disaster
    Drugs
    Food Studies
    Gender
    Globalization
    Indigeneity
    Inequality
    Lucha Libre
    Methods
    Migration
    Neoliberalism
    Performance
    Politics
    Protest
    Social Media
    Sport
    Tattoo
    Tourism
    United States
    Violence

    archives

    August 2022
    July 2020
    November 2019
    October 2019
    July 2018
    May 2018
    April 2018
    October 2017
    September 2017
    July 2017
    March 2017
    February 2017
    December 2016
    September 2016
    August 2016
    May 2016
    August 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    March 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    July 2011
    June 2011
    May 2011
    April 2011
    August 2009
    July 2009

    RSS Feed

Powered by Create your own unique website with customizable templates.